What Makes eCommerce SEO Different?

April 3, 2017

When people think about SEO, there is likely a specific idea that comes to mind. You might think about certain keywords or links, or you might think about certain tricks that you have used in the past. If you have never worked in eCommerce, however, then you have to change everything that you know. The needs here are different from the needs for a blog, and it shows in what succeeds. If you want to do well, you have to understand what makes SEO different in eCommerce and how you have to use it to see the success that you are expecting.

Vagueness is a big change. You are not targeting a specific audience with eCommerce, at least when it comes to the individual products. You are targeting specific people, those who want to buy the product. This means that your SEO, the keywords that you choose, has to fit the product itself. While bringing in people who want to buy your type of product in general helps, they are not the people buying the most. The people who make the most purchases are the ones who are searching for the product, the people who know what they want and are actively looking for it.

Product images and descriptions matter, too. With eCommerce, you have to consider what makes a good image and a good description. You want to balance SEO with high quality content, as always, and use keywords in every area, including the images. Alt text is important, and it is not something that you want to forget, avoid, or neglect. Optimize every piece of your website to help give yourself a boost. Just like any other website, the site is going to have robots sniffing every corner trying to figure out which one is most relevant to the searchers’ interests.

With eCommerce, you have links after links. With so many products, this is something you have to expect. If you want to make things easier on the robots and your customers, then have a clean, convenience, intuitive, and manageable system up. This makes it easier for people and search engine bots to look through everything and it helps you when managing these links in the future. It is something that you must do immediately, too, before you have more links up than you can really handle.

Tags: SEO Magento



I have worked in E-commerce business for 2 years and it is my dream job. I have learned a lot of things since the first day working. Like any other people working in this field, I am inquisitive, out-going and open-minded. In my opinion, E-commerce business will lead the industry in the near future and I will still keep improving myself to chase my dream.

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